Tag Archives: twitter

[Series] Promoting Your Book on Twitter

Here are four posts related to promoting your book on Twitter.  The list below includes summaries and quick links to each of the posts:

  1. Tweeting for Book Promotion — a few ideas of what you might want to tweet as an author to help promote your book.
  2. Decoding the Twitter Language —  a few of the common acronyms and symbols to know as you get started on Twitter.
  3. 10 Tweep Authors Should Follow for Book Marketing Tips and Opportunities — If you’re an author on Twitter, you may want to follow these people on Twitter who will provide you with tips on writing, publishing and book marketing.
  4. The Dos and Don’s of Twitter — a few etiquette (or “twittiquette”) tips to keep in mind as you build your community on Twitter.

If you have other thoughts on how to promote a book on Twitter, please share them in the comment box below! 

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What does the future hold for Twitter (and Google)?

Last week Dick Costolo announced he would be stepping down as CEO of Twitter.  Costolo had held the CEO position since 2010.  Co-founder (and former CEO) Jack Dorsey will fill in as interim CEO beginning July 1st.

Interestingly, a few months ago Twitter and Google announced a new partnership that would provide Google full access to Twitter’s stream.  For Google, this partnership meant faster access to information (in the form of 9,000 tweets per second) from Twitter.  For Twitter, this partnership meant increased exposure, which would hopefully result in higher revenue on advertising since the more people that visit the site, the better the chances of engagement with the ads.

The recent announcement about Dick Costolo’s resignation has spurred speculations about Google’s plans to buy Twitter for a couple of reasons:

  1. Twitter needs Google: Although Twitter has previously turned down offers from Google and Facebook with the intention of competing with them, Twitter has failed to figure out how to effectively monetize their site.  Costolo was under some serious pressure and did not deliver.
  2. Google needs Twitter: Although there are more than 2.5 billion users on Google+ (technically making it the largest social network in the world), Google has never really quite figured out how to compete with Facebook or Twitter in terms of real engagement.  The “user” number is a little deceiving because Google requires users of any of its other products (Gmail and YouTube, for example) to register for a Google+ account.  As a result, there are many Google+ accounts out there where the “user” may never have had any intention of being an active participant on Google+. It is estimated that fewer than 10% of users on Google+ are active.

It appears that the timing may be right for both companies.  Google is tired of sitting on the bench.  They want in the game!  And Twitter has never figured out how to make money playing the game.  Could the two of them team up to effectively compete with Facebook?  We shall see..

The argument against connecting your social media accounts

In the following recent posts I’ve talked about connecting your social accounts:

Connecting Twitter and Facebook
Connecting Your Blog with Twitter
Connecting YouTube with Twitter
Connecting Twitter and LinkedIn

Now that you know how to do this, I’m going to give you another perspective and you’ll have to decide what makes sense for you.  Many people who are active across multiple social media platforms choose to connect their accounts and auto-post from one to another.  There are also those “experts” who believe that auto-posting and connecting accounts makes the interactions impersonal.

I believe that it isn’t simply “one size fits all” when it comes to social media.  What works for one person or company may not work for you.  If you are a beginner, I recommend connecting accounts (at first) and as you get more comfortable you can start modifying those connections and your interactions within the different platforms.  Until then, connecting your accounts might help you get over the fear of these new networks and focus on creating the content that is necessary to build your followers.

DISCUSSION: To connect or not to connect – what are your thoughts?