BOOK REVIEW: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

✭✭✭✭ ABOUT THE BOOK (from Amazon): By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary […]

Hashtags, hashtags, hashtags! #Instagram

In his book JAB, JAB, JAB, RIGHT HOOK, Gary Vaynerchuk says about Instagram, “Hashtags matter here, maybe even more than they do on Twitter.”  He goes on to explain that hashtags are the way people will find your content on Instagram. I had read this book on the way home from a recent trip to […]

How to Use Social Media to Promote Your Book

Social media is one of the best book marketing tools available to authors. It is the digital era’s version of word of mouth marketing, and it is free, easy to use, and effective. Some of the most popular social sites include Facebook, Twitter, and Pinterest. Regardless of which sites you decide to use, there are a […]