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Category: Social Media

Hashtags, hashtags, hashtags! #Instagram

In his book JAB, JAB, JAB, RIGHT HOOK, Gary Vaynerchuk says about Instagram, “Hashtags matter here, maybe even more than they do on Twitter.”  He goes on to explain that hashtags are the way people will find your content on Instagram. I had read this book on the way home from a recent trip to Los Angeles, California.  On that trip, I had visited a restaurant which is well known for a reality show featuring its staff.  I had posted a photo to Instagram of me with the restaurant manager… Read more Hashtags, hashtags, hashtags! #Instagram

How to Use Social Media to Promote Your Book

Social media is one of the best book marketing tools available to authors. It is the digital era’s version of word of mouth marketing, and it is free, easy to use, and effective. Some of the most popular social sites include Facebook, Twitter, and Pinterest. Regardless of which sites you decide to use, there are a few tips to maximize your marketing efforts. Here is what you need to know about using social media to promote your book. Always include a cover photo. Ideally, this photo should be the cover of… Read more How to Use Social Media to Promote Your Book