Category Archives: Social Media

BOOK REVIEW: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

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ABOUT THE BOOK (from Amazon):

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

MY REVIEW:
Guy Kawasaki writing a book about how to “rock” social media is like Michael Jordan writing a book about how to rock the basketball court. Kawasaki has achieved a level of stardom in the social media world that most of us can only dream about. That said, his tips are invaluable whether you are a newbie or a seasoned social media marketer.

This book is a quick read and covers all of the basics you need to know about the most popular social media platforms. I highly recommend it, although I’m only giving it 4 stars because it’s so short and really could be more detailed.  Amazon says it’s 208 pages, but the content is really only 184 pages.  The format is about 5×7, so if it were a more normal size (i.e. 6×9), it would barely be 100 pages.

 

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Hashtags, hashtags, hashtags! #Instagram

In his book JAB, JAB, JAB, RIGHT HOOK, Gary Vaynerchuk says about Instagram, “Hashtags matter here, maybe even more than they do on Twitter.”  He goes on to explain that hashtags are the way people will find your content on Instagram.

I had read this book on the way home from a recent trip to Los Angeles, California.  On that trip, I had visited a restaurant which is well known for a reality show featuring its staff.  I had posted a photo to Instagram of me with the restaurant manager who is a star on the show, so I pulled up that post and added hashtags for the name of the show and name of the restaurant.  Sure enough, a number of people I didn’t know clicked the heart button on Instagram to “like” the photo.

A few days later, back in my home state of Colorado, I posted a picture of a beautiful view in the mountains and added the hashtags #Colorado and #mountains.  Again, the post was liked by a few people I wasn’t already connected with.  When I clicked on their profiles, I could see that they shared similar interests.  For example, one of the Instagrammers who liked this photo had posted numerous photos taken in Colorado – mountains, landscapes and other beautiful views!

It’s hard to go wrong with any tip from Gary Vaynerchuk – he certainly knows his stuff.  But this is one tip you must not forget if you plan to use Instagram (successfully) to promote your book.

First of all, your content itself must be good, but then the hashtags you use will help you connect with people who share similar interests.  If there are only one or two hashtags you want to include, you can add them to the end of your caption, but if you want to include more hashtags, you can add them as a comment on your photo and it will have the same effect. The more hashtags you use, the more you increase your exposure to people who are searching those particular hashtags.

Some books/genres make take more creativity than others.  If you have published a book about gardening, for example, the possibilities for photos and hashtags are nearly endless.  If your book is fiction, though, you may have a harder time coming up with ideas, but think about all of the visual pieces from your story that you can put together for your readers.  Then start taking those photos and posting them to Instagram along with as many hashtags as you can come up with.

Tomorrow I will share an example of an author who uses Instagram to promote his book.

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How to Use Social Media to Promote Your Book

Social media is one of the best book marketing tools available to authors. It is the digital era’s version of word of mouth marketing, and it is free, easy to use, and effective. Some of the most popular social sites include Facebook, Twitter, and Pinterest. Regardless of which sites you decide to use, there are a few tips to maximize your marketing efforts. Here is what you need to know about using social media to promote your book.

  • Always include a cover photo. Ideally, this photo should be the cover of your book. You could also use a picture of yourself if you plan to promote yourself as an author, but make sure the pictures are professional and appropriate.
  • Invite all of your friends and contacts to “like” or “follow” you. The more people see (and share)  your postings, the more effective your marketing will be.
  • Post regularly. Social media is not effective if you never post once you create the page. Fans expect frequent (but not excessive) postings. If updating regularly is a challenge, you can use programs such as HootSuite to schedule your posts.
  • Include a link on your website. For every social media site you use, make sure there is a link on your website so readers can easily find your social media profiles.
  • Check your page regularly. Social media is about conversation. You want people to comment on your posts, so you need to make sure you are responding to the conversations.

I’d love to know, what is your best tip for using social media to promote your book?