Last week Dick Costolo announced he would be stepping down as CEO of Twitter. Costolo had held the CEO position since 2010. Co-founder (and former CEO) Jack Dorsey will fill in as interim CEO beginning July 1st.
Interestingly, a few months ago Twitter and Google announced a new partnership that would provide Google full access to Twitter’s stream. For Google, this partnership meant faster access to information (in the form of 9,000 tweets per second) from Twitter. For Twitter, this partnership meant increased exposure, which would hopefully result in higher revenue on advertising since the more people that visit the site, the better the chances of engagement with the ads.
The recent announcement about Dick Costolo’s resignation has spurred speculations about Google’s plans to buy Twitter for a couple of reasons:
- Twitter needs Google: Although Twitter has previously turned down offers from Google and Facebook with the intention of competing with them, Twitter has failed to figure out how to effectively monetize their site. Costolo was under some serious pressure and did not deliver.
- Google needs Twitter: Although there are more than 2.5 billion users on Google+ (technically making it the largest social network in the world), Google has never really quite figured out how to compete with Facebook or Twitter in terms of real engagement. The “user” number is a little deceiving because Google requires users of any of its other products (Gmail and YouTube, for example) to register for a Google+ account. As a result, there are many Google+ accounts out there where the “user” may never have had any intention of being an active participant on Google+. It is estimated that fewer than 10% of users on Google+ are active.
It appears that the timing may be right for both companies. Google is tired of sitting on the bench. They want in the game! And Twitter has never figured out how to make money playing the game. Could the two of them team up to effectively compete with Facebook? We shall see..
ABOUT THE BOOK (from Amazon):
Learn how to master Google+—the world’s fastest-growing social-media service
Attract followers. Engage enchanting people. Promote your brand.
The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers.
I have been on Google+ since 2011 but I hadn’t really understood Google+…until now. Although I learned a lot from this book, the biggest take-away for me came down to one phrase: “Google+ = Passions.” When I thought about that in reference to the comparisons Kawasaki presented (Twitter = Perceptions, Facebook = People and Pinterest = Pictures), it was like a lightbulb went off for me. I thought about what I was passionate about and suddenly I understood how to post on Google+.
If you have any interest in growing your Google+ community for any reason, this book is a must-read. Guy Kawasaki will help you see the benefits of Google+. His passion for it is infectious. And he will walk you through every single thing you need to know about using this social media channel. This book can be read in just a couple of hours, but be prepared to take your time as you read it so you can follow Kawasaki tips as you go.
I recently wrote five posts related to promoting your book on Google+. In case you missed any of them, the list below includes summaries and quick links to each of the posts:
- Can I Promote a Book with Google+? — This post introduces the series and why I’m writing about promoting a book on Google+.
- Google+ 101 for Newbies — A few things you need to know to get started with Google+.
- How To Get Book Reviews Using Google+ — All you have to do is ask, but first you need to know where to ask. This post will point you in the right direction.
- Connecting Your Blog with Your Google+ Account — Instructions on how to automate WordPress (and/or Blogger) to announce your new blogs posts to your Google+ community.
- Author Role Model – Guy Kawasaki — Learn how author Guy Kawasaki uses Google+ to promote himself and his books.
If you have other thoughts (or questions) on how to promote a book on Google+, please share them in the comment box below!