9 Video Marketing Challenges & How to Solve Them
By Susan Friesen
Your Video Marketing Guide for Success
I’ve established that a video marketing strategy is a must these days in earlier blog articles. I’ve shared how important it is to engage your audience, and how creating compelling videos can help you increase brand awareness, improve SEO and boost leads and sales.
In fact, Google research shows that 55% of consumers use videos for purchase decisions. According to this research, marketers get 66% more qualified leads per year by using it. And a survey conducted by Wyzowl shows that nearly eight out of every ten users have purchased a piece of software or app after having watched brand videos.
But while I’ve focused a lot on video marketing benefits, what I haven’t covered yet are some of the challenges that small business owners face.
So in this week’s blog, I’m highlighting 9 video marketing challenges, and provide a solution to each one.