Are you struggling to figure out how to market your nonfiction book? Worry not, because I’ve got your back! In this blog post, we’ll go through the must-have components of a rock-solid nonfiction book marketing plan. Yep, the kind that’ll make your book the talk of the town!
The 5 W’s
Before we dive in, let’s cover some basics. I call this the 5 W’s: Who, What, Where, When, and Why. Knowing these will steer your marketing ship in the right direction.
- Who: Your target audience
- What: Your book and its unique selling points
- Where: Online and offline platforms for marketing
- When: Timeline of your marketing activities
- Why: Goals you wish to achieve