BOOK REVIEW: The Marketing Starter
by Tim Hines
ABOUT THE BOOK (from Amazon):
The Marketing Starter reveals how marketers can harness the superpowers of an entrepreneur to be more savvy and make a career of helping start-ups, scale-ups, and hyper-growth businesses get their marketing programs started. It provides an actionable template to hit the ground running in any marketing role and provides an ‘ah-ha’ moment for executive leaders who are looking to find scrappy marketers to drive the business forward.
Whether you’re in B2B or B2C, technology or construction, the book will lend you a fresh entrepreneurial perspective that will shake up the way you do marketing and offer some insightful tips to get you started as soon as you start reading. Tim’s insights and witty marketing approach will teach you:
- How to harness the power of the entrepreneur mindset for success
- New ways to overcome challenges when starting any new marketing role
- Tips and hacks on building marketing programs from scratch
- How to build communication and team-building skills
- To uncover what to look in a marketing game changer for when building your team
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I’ve been in marketing for most of my career—about 15 years so far. And I’ve never heard a term like this that so adequately describes what I feel is my superpower in marketing. Marketers tend to fit in certain buckets—designers, social media, SEO, content, operations, etc. And I’ve never really fit into one of these buckets.
According to Hines:
Starter marketing isn’t a marketing specialization; it’s a mindset that compiles a little bit of know-how from all the marketing career tracks into one wonderful approach that can get any marketing program off the ground. A marketing starter needs to know just enough from each key form of marketing to build successful marketing programs and manage intelligent teams with the right amount of humility to lean on their internal experts to champion their individual initiatives.
This book might be most helpful for marketers early in their careers, especially if they aren’t really specialized. Hines’s approach might help them better understand themselves, shape how they present themselves, and even determine the best types of jobs they apply for.
I think it would also be helpful for some business owners who are thinking about hiring a marketer. It’s important for business owners to understand that not all marketers are the same. Some are more skilled than others when it comes to “starting”. Those are the ones who can come into a small or non-existent marketing department and build it from the ground up.
If you are a marketer early in your career or a business owner thinking about taking your company to the next level by bringing a marketer on staff, The Marketing Starter is worth a read.