Tag Archives: social media

BOOK REVIEW: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

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ABOUT THE BOOK (from Amazon):

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

MY REVIEW:
Guy Kawasaki writing a book about how to “rock” social media is like Michael Jordan writing a book about how to rock the basketball court. Kawasaki has achieved a level of stardom in the social media world that most of us can only dream about. That said, his tips are invaluable whether you are a newbie or a seasoned social media marketer.

This book is a quick read and covers all of the basics you need to know about the most popular social media platforms. I highly recommend it, although I’m only giving it 4 stars because it’s so short and really could be more detailed.  Amazon says it’s 208 pages, but the content is really only 184 pages.  The format is about 5×7, so if it were a more normal size (i.e. 6×9), it would barely be 100 pages.

 

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BOOK REVIEW: Platform by Michael Hyatt

 ABOUT THE BOOK (from Amazon):

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed―and win big!―in an increasingly noisy world.

MY REVIEW:

I have been a fan of Michael Hyatt for many years, so I already knew before reading this book that I was going to enjoy it.  Every time I visit his blog (www.michaelhyatt.com), I get sucked in and want to read post after post after post.  He writes on topics like productivity, leadership, social media and personal development, and every post is inspirational in some way.

When I think of a “platform,” I think of a comprehensive presentation of a person or brand, particularly online, that is constantly growing and adapting.  When I think of Michael Hyatt, two things typically come to mind: blogging and Twitter.  Not surprisingly, those were the two biggest themes in this book.  He does talk about Facebook, which he admits that he doesn’t really like, and some other things, but I felt the book could have been a little more comprehensive.

Despite that minor critique, this book is a must read for anyone who blogs or wants to develop their online platform in order to promote a particular product, service or message of some sort.

How to Use Social Media to Promote Your Book

Social media is one of the best book marketing tools available to authors. It is the digital era’s version of word of mouth marketing, and it is free, easy to use, and effective. Some of the most popular social sites include Facebook, Twitter, and Pinterest. Regardless of which sites you decide to use, there are a few tips to maximize your marketing efforts. Here is what you need to know about using social media to promote your book.

  • Always include a cover photo. Ideally, this photo should be the cover of your book. You could also use a picture of yourself if you plan to promote yourself as an author, but make sure the pictures are professional and appropriate.
  • Invite all of your friends and contacts to “like” or “follow” you. The more people see (and share)  your postings, the more effective your marketing will be.
  • Post regularly. Social media is not effective if you never post once you create the page. Fans expect frequent (but not excessive) postings. If updating regularly is a challenge, you can use programs such as HootSuite to schedule your posts.
  • Include a link on your website. For every social media site you use, make sure there is a link on your website so readers can easily find your social media profiles.
  • Check your page regularly. Social media is about conversation. You want people to comment on your posts, so you need to make sure you are responding to the conversations.

I’d love to know, what is your best tip for using social media to promote your book?