BOOK REVIEW: All Marketers Are Liars by Seth Godin

✭✭✭✭✭ ABOUT THE BOOK (from Amazon): Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass.Continue reading “BOOK REVIEW: All Marketers Are Liars by Seth Godin”

Awesome Author Blog — Seth’s Blog

Seth Godin is the author of 12 bestsellers.  Yes, 12. He’s amazing.  And he’s amazingly inspirational. I own several of his books (with plans to read them all), but the only one I have read so far is Linchpin: Are You Indispensable?  I usually review every book I read, but I think I just didn’tContinue reading “Awesome Author Blog — Seth’s Blog”