Interview with Social Media Marketing Expert: Lisa Orrell, PromoteUGuru

Every Monday I will be posting an interview with a social media marketing expert. My blog focuses on using social media to promote books (particularly self-published books), and I believe authors can really learn a lot about successful social networking by following the experts. This week we meet Lisa Orrell, the PromoteUGuru. KS: Tell meContinue reading “Interview with Social Media Marketing Expert: Lisa Orrell, PromoteUGuru”

Connecting your Twitter and Facebook accounts

We’ve talked about how to set up a Twitter account, what to tweet and how to set up a Facebook Page for your book.  At any point, have you thought: Who has time to post status updates in two different places?  If so, you’re right.  Although it is important to monitor activity on both sites,Continue reading “Connecting your Twitter and Facebook accounts”

Tweeting for Book Promotion

Recently we discussed how to set up a Twitter account and how to start networking.  Now it’s time to start tweeting!  So…what do you tweet?  The “what” may vary by your genre, target audience, interests, etc.  I recommend tweeting at least once a day.  Several times a day is even better, but if you’re newContinue reading “Tweeting for Book Promotion”