As an author, it’s likely you not only want to write, you also want to make money from your writing. The first thing to do is realize there are many ways for an author to make money from their writings. Book sales are obviously one way, but not the only way. You also have opportunities through speaking engagements, consulting, coaching and information products.
What may have worked for Ray Kinsella in the movie “Field of Dreams” is probably not the best strategy for building your blog.
The entire point of marketing is to tell your target market that you exist so they can choose your products or services. If you want to be good at getting the message out to the right people, you’ll need to evaluate on a regular basis how it is that you spread the word about your products and services.