✭✭✭✭✭ ABOUT THE BOOK (from Amazon): Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.” Why has Amazon been so successful? Much of it has to do with JeffContinue reading “BOOK REVIEW: One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt”