Tag Archives: Guy Kawasaki

BOOK REVIEW: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

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ABOUT THE BOOK (from Amazon):

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

MY REVIEW:
Guy Kawasaki writing a book about how to “rock” social media is like Michael Jordan writing a book about how to rock the basketball court. Kawasaki has achieved a level of stardom in the social media world that most of us can only dream about. That said, his tips are invaluable whether you are a newbie or a seasoned social media marketer.

This book is a quick read and covers all of the basics you need to know about the most popular social media platforms. I highly recommend it, although I’m only giving it 4 stars because it’s so short and really could be more detailed.  Amazon says it’s 208 pages, but the content is really only 184 pages.  The format is about 5×7, so if it were a more normal size (i.e. 6×9), it would barely be 100 pages.

 

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BOOK REVIEW: What the Plus! by Guy Kawasaki

ABOUT THE BOOK (from Amazon):

Learn how to master Google+—the world’s fastest-growing social-media service

Attract followers. Engage enchanting people. Promote your brand. 

The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers.

MY REVIEW:

I have been on Google+ since 2011 but I hadn’t really understood Google+…until now.  Although I learned a lot from this book, the biggest take-away for me came down to one phrase: “Google+ = Passions.”  When I thought about that in reference to the comparisons Kawasaki presented (Twitter = Perceptions, Facebook = People and Pinterest = Pictures), it was like a lightbulb went off for me.  I thought about what I was passionate about and suddenly I understood how to post on Google+.

If you have any interest in growing your Google+ community for any reason, this book is a must-read.  Guy Kawasaki will help you see the benefits of Google+. His passion for it is infectious.  And he will walk you through every single thing you need to know about using this social media channel. This book can be read in just a couple of hours, but be prepared to take your time as you read it so you can follow Kawasaki tips as you go.

Author Role Model – Guy Kawasaki

In his book What the Plus!, Guy Kawasaki says that he stopped blogging because he has “a wife, four kids, one dog, two chickens, two turtles, three guinea pigs, and two lizards.”  Besides all of those things that keep him busy in his personal life, Kawasaki is one of those people who seem to have more hours in a day than the rest of us.

His “About” page on Google+ describes him as “Chief evangelist of Canva, an online graphic design tool. Formerly, advisor to the CEO of Motorola and chief evangelist of Apple.”

In addition to What the Plus!, he has written thirteen books including The Art of Social Media: Power Tips for Power Users, APE: Author, Publisher, Entrepreneur–How to Publish a Book and Enchantment: The Art of Changing Hearts, Minds, and Actions.

Kawasaki refers to himself as a “curator,” which is a person who finds great content and shares it.  He posts on Google+ 20 or so times a day covering topics like social media marketing, technology, parenting and humor.  Today he posted an article from Mashable about a Pug recreating sexy selfies of Kim Kardashian.

At the time of this writing Guy Kawasaki has nearly 7 million followers on Google+.  He certainly knows what he’s doing!

Do you know of an author who shines on any particular social media network? If so, please share in the comments below!