In the following recent posts I’ve talked about connecting your social accounts:
Connecting Twitter and Facebook
Connecting Your Blog with Twitter
Connecting YouTube with Twitter
Connecting Twitter and LinkedIn
Now that you know how to do this, I’m going to give you another perspective and you’ll have to decide what makes sense for you. Many people who are active across multiple social media platforms choose to connect their accounts and auto-post from one to another. There are also those “experts” who believe that auto-posting and connecting accounts makes the interactions impersonal.
I believe that it isn’t simply “one size fits all” when it comes to social media. What works for one person or company may not work for you. If you are a beginner, I recommend connecting accounts (at first) and as you get more comfortable you can start modifying those connections and your interactions within the different platforms. Until then, connecting your accounts might help you get over the fear of these new networks and focus on creating the content that is necessary to build your followers.
DISCUSSION: To connect or not to connect – what are your thoughts?
Did you know there is a spam filter on Facebook Pages? This is important to know because if you have a Facebook Page to promote your book you may not be seeing all of your wall posts from your friends. To see if you have any hidden posts, check the menu on the left sidebar:
Under “Wall,” you will see “Hidden Posts.” Click on this and you will see any posts that you have hidden or that Facebook has filtered out as spam.
There is a question mark in the Hidden Posts header that gives more information about this (see below). You can unhide any posts that are not spam, which you will want to do if people are engaging in your Page and being filtered out by mistake.
Every Friday I write a post on the Self Publishing Advisor blog. Today’s post may be applicable to those of you who are always looking for new ways to promote your book, so I wanted to share it with you. Here it is:
Summer is here and temperatures are high! While you’re sitting by the pool or at the beach, don’t forget about the importance of marketing your book. Here are five ideas for promoting your book this month:
- Fourth of July. If your book is about America, patriotism, US government or a similar topic, you may have lots of opportunities to promote your book to people over this holiday weekend. Get involved in a local parade or book fair. Check your newspaper for local events.
- Speaking of local, do you have a niche book? Think about local shops whose clientele might be interested in your book. Can you put a copy in their waiting area? Would they be interested in selling copies in their shop? Prepare a pitch and contact them. You’ll never know until you ask.
- Going on vacation this month? Be sure to carry business cards with you at all times so you can hand them out when you meet new people and have an opportunity to mention your book.
- Create a Facebook Page for your book. You can do this in 6 easy steps.
- Start thinking about the Beijing and Frankfurt Book Fairs coming up. Now is the time to register.
DISCUSSION: How are you planning to promote YOUR book this month?