How To Set Up a Twitter Account

I’m going to discuss using Twitter to promote your book, but first, if you don’t have a Twitter account yet, you can set one up for free in just minutes.  Here’s how: Go to http://www.twitter.com.  Click the “Sign Up” button.  Here’s what you will see: Enter your full name. The “username” is what follows theContinue reading “How To Set Up a Twitter Account”

Self-Publishing Authors Must Always Be Prepared for Book Marketing

As a self-publishing author, there are a number of materials you will want to have on hand at all times in order to promote your book whenever you have the opportunity. Make sure you have everything you need to promote your book ready to send out in a moment’s notice to potential reviewers, media, bookstores orContinue reading “Self-Publishing Authors Must Always Be Prepared for Book Marketing”

Define Your Book Marketing Goals

Before you can begin marketing your book, you need to determine your goals.  Many authors want to profit from their book, but this may not be the primary goal for every self-publishing author.  Your goal may be to develop a platform as an author, particularly if you have published (or plan to publish) a numberContinue reading “Define Your Book Marketing Goals”