Let’s face it. Social Media is hot. Almost everyone you know is on Facebook these days, including your grandma. Your local news station wants you to follow them on Twitter. Your friends share home videos on Facebook from YouTube. You received a resume with a link to find references for the candidate on LinkedIn. Activity on social networking sites is growing daily. If you are not already leveraging these resources in your marketing efforts, now is the time to get started!
I blog about book marketing tips for authors because book marketing is one of my specialties. Social media is important for authors in their book promotion efforts, as it is for any business owner with a product to sell or any non-profit organization with a message to share.
How social media can benefit your business or organization
Businesses can use social media to help grow their business by increasing customer loyalty, generating leads and referrals, driving traffic to the website, promoting events, increasing visibility, monitoring reputation, keeping an eye on the competition, and providing better customer service.
Non-Profits can use social media to increase awareness for their organization, promote events, run fundraising campaigns, personalize interactions with supporters, educate, and provide better customer service.
How I can help
Whatever you want to promote, my blog will provide you with tips on how to develop your social media marketing strategy, how to network effectively and how to save time by integrating the services you are using. I also posts book reviews for marketing books I recommend and interviews with social media marketing experts we can all learn from.
Don’t miss these tips! You can have my blog posts delivered directly to your email inbox (click to subscribe in the right side bar), follow me on Twitter or connect with me on LinkedIn.
Want me to cover something specific on my blog? Let me know.