BOOK REVIEW: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

✭✭✭✭

ABOUT THE BOOK (from Amazon):

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

MY REVIEW:
Guy Kawasaki writing a book about how to “rock” social media is like Michael Jordan writing a book about how to rock the basketball court. Kawasaki has achieved a level of stardom in the social media world that most of us can only dream about. That said, his tips are invaluable whether you are a newbie or a seasoned social media marketer.

This book is a quick read and covers all of the basics you need to know about the most popular social media platforms. I highly recommend it, although I’m only giving it 4 stars because it’s so short and really could be more detailed.  Amazon says it’s 208 pages, but the content is really only 184 pages.  The format is about 5×7, so if it were a more normal size (i.e. 6×9), it would barely be 100 pages.

 

Posted in Book Review, Social Media | Tagged , , | Leave a comment

BOOK REVIEW: Writing Your Novel from Start to Finish by Joseph Bates

✭✭✭✭✭

ABOUT THE BOOK (from Amazon):

Equip yourself for the novel-writing journey!

Starting a novel is exciting, but finishing it–that’s the real challenge. The journey from beginning to end is rife with forks in the road and dead ends that lead many writers off course. With Writing Your Novel from Start to Finish: A Guidebook for the Journey, you’ll navigate the intricacies of crafting a complex work of fiction and complete the journey with confidence and precision.

To maximize your creativity and forward momentum, each chapter offers:

  • Techniques to break down the elements of the novel–from character-building to plotting and pacing
  • Mile Markers to anticipate and overcome roadblocks like ineffective dialogue and “the unchanged protagonist”
  • Guidelines for Going Deeper to explore and implement more nuanced aspects of storytelling, such as finding your voice and the role of theme
  • Try-It-Out Exercises and 27 interactive worksheets that help elevate your writing.

No matter your level of experience or where you are in your project, Writing Your Novel from Start to Finish provides the instruction, inspiration, and guidance you need to complete your journey successfully.

MY REVIEW:I am surprised by the reviews for this book.  As of the date of this post there are only two reviews on Amazon and both of them are only 3 stars.  I feel like there must be some sort of secret about this book that I don’t happen to be in on. (If you know what that secret might be, please comment on this post and fill me in!)  Personally, I thought this book was excellent!

If you have ever tried to write a novel (or have that on your bucket list for “some day”), this book is a must-read!  I think Bates does a wonderful job of walking the reader through everything you need to know in order to put together a story that people will want to read.  It may all seem pretty obvious, but having attempted to write three novels myself over the last few years, I found the information in this book eye-opening.  If I participate in NaNoWriMo again in the future, I will definitely read through this book again before I begin and the worksheets in the back will be a fantastic resource.

I highly recommend this book if you write fiction and/or want to write a novel someday.

Posted in Book Review, Writing | Tagged , , | Leave a comment

How to add an email subscription function to Blogger (Blogspot)

One of the features I have appreciated on WordPress is the email subscription “widget” (which you can see on the right side under the search box).  This function allows readers to subscribe to my blog and receive new posts via email.  My book review blog, which has been hosted on Blogger since 2010, has never had an email subscription option, but as I was thinking about how important this was, I decided it was time to figure out how to add it.

I figured it out, but also discovered that setting up an email subscription field in Blogger takes a little more work to set up than it did in WordPress.  If you use Blogger, though, and do not already have this set up, it may be worth the effort.  Allowing your visitors to subscribe to your blog keeps them engaged without having to come back and visit your page everyday to see if anything new has been posted.

Blogger’s version of a widget is called a “gadget.” Blogger provides instructions on how to set up an email subscription gadget here; however, I will walk you through the steps and what I learned when I set this up on my blog this week.

From within your Blogger account, click Layout in the lefthand menu.  Then click Add a Gadget. When the Add a Gadget pop up window appears, select HTML/JavaScript.

The Blogger instructions provide a code that you can copy and paste into the “Content” box of the new gadget you are setting up.  Do not enter anything into the Title box.

Before you click to save your new gadget, there are a few very important things you need to do in order for your feed to work properly:

1) Set up a feed in Feedburner.  Go to Feedburner.google.com, enter your blog URL into the appropriate box and walk through the steps to set up your feed.

2) Activate the feed.  Once it is set up, click on the feed name to open the feed settings and then click the Publicize tab.  Click Email Subscriptions. At the bottom of the page, make sure the service is active (if not, click to activate it).

3) Set up the feed link in your gadget. In the Preview Subscription Link… box, there is a code that looks like this:

<a href=”https://feedburner.google.com/fb/a/mailverify?uri=blogspot/eoEYn&amp;loc=en_US“>Subscribe to Read & Tell Reviews by Email</a>

Copy only the portion of that code between the quotation marks (shown in blue text above).  Keep in mind your exact link will be slightly different from mine.

Paste that link into the gadget to replace the portion of the code highlighted in blue on the Helplogger page (where you originally got the code).

4) Replace the name of the blog. Looking back at the original code you copied from Helplogger, there is one word (helplogger) in purple.  Replace this word with what you want it to say for your blog.  In my case, I replaced “helplogger” with “ReadAndTell.”

5) Save and test.  Save your gadget and then open your blog in another window.  Your new gadget should now appear on the page.  Test it by submitting your email address.  Follow the steps and then check your email.  You can make changes to the email language from within Feedburner.  You can change the location of your gadget from within Blogger.

Easy, right? Okay, it’s not that easy.  Blogger makes a lot of things easy, but this is not one of them.  Once you get through it, though, you will be offering your readers a great way to receive instant notification of your new posts.

Posted in Uncategorized | 32 Comments