Hashtags, hashtags, hashtags! #Instagram

In his book JAB, JAB, JAB, RIGHT HOOK, Gary Vaynerchuk says about Instagram, “Hashtags matter here, maybe even more than they do on Twitter.”  He goes on to explain that hashtags are the way people will find your content on Instagram. I had read this book on the way home from a recent trip toContinue reading “Hashtags, hashtags, hashtags! #Instagram”

Getting Started with Instagram

On its website, Instagram describes itself as “a fun and quirky way to share your life with friends through a series of pictures.” Created in 2010 by Kevin Systrom and Mike Keiger, Instagram was acquired by Facebook in 2012 for $1 billion.  As of December 2014, there were 300 million active users on Instagram. HowContinue reading “Getting Started with Instagram”

How to Use Social Media to Promote Your Book

Social media is one of the best book marketing tools available to authors. It is the digital era’s version of word of mouth marketing, and it is free, easy to use, and effective. Some of the most popular social sites include Facebook, Twitter, and Pinterest. Regardless of which sites you decide to use, there are aContinue reading “How to Use Social Media to Promote Your Book”