Five Ways to use Videos in Your Book Marketing Efforts

YouTube makes it easy for users to forward videos they like, and they often do, which easily turns video marketing into viral marketing. Here are five ways to use videos in your book marketing efforts: Create a book video trailer or hire a company to create and distribute one for you.  Be sure to shareContinue reading “Five Ways to use Videos in Your Book Marketing Efforts”

Building a Fan Base for Your Facebook Page

Now that you have your Facebook Page set up, you need to build a fan base for your page.  Here are five things you can do right away to start increasing your Facebook fans. Share your page with your existing Facebook friends and ask them to share the page with their friends. Let your employeesContinue reading “Building a Fan Base for Your Facebook Page”

Using LinkedIn to Promote Your Book

With a name like Kelly Schuknecht, I’m pretty easy to find online; although, believe it or not, there are 2 or 3 of us that I’m aware of. A few years ago I could Google my name and find a few search results, 5 to 10 at the most; including race results (if you couldContinue reading “Using LinkedIn to Promote Your Book”