BOOK REVIEW: Conversation Marketing by Ian Lurie

FROM AMAZON: The Internet offers a unique, two-way marketing medium. Used correctly, it can help organizations of all sizes to get attention, attract customers, and build sales. From design to content and search engine optimization, this book provides a complete model for successful internet marketing in organizations of all sizes. MY REVIEW: I “met” IanContinue reading “BOOK REVIEW: Conversation Marketing by Ian Lurie”

BOOK REVIEW: 33 Million People in the Room by Juliette Powell

ABOUT THE BOOK (From FT Press website) Social networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks–and how you can, too. Powell’s wide-ranging research, including coverage on BarackContinue reading “BOOK REVIEW: 33 Million People in the Room by Juliette Powell”

BOOK REVIEW: Marketing in the Moment by Michael Tasner

ABOUT THE BOOK: With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work–without wasting a fortune on trial and error? Get this book, that’s how! Top Web marketing consultant Michael Tasner has writtenContinue reading “BOOK REVIEW: Marketing in the Moment by Michael Tasner”