Prelude If you’re new to my blog, it might be helpful to know a few things about me before reading this post. I am a full time Director of Marketing for Summit CPA Group, the leading Virtual CFO firm in the nation. Prior to this role, I was in the publishing industry, which is whenContinue reading “How to Launch a Course (and Generate Passive Income)”
Last week I had a chance to tag along in Stephen Pope’s presentation to accounting firm owners on Marketing Strategies to Grow and Scale Your Practice: Leverage your knowledge and expertise to drive business growth through thought leadership and content marketing. We will walk you through how to stand out and build a trusted brand.Continue reading “Marketing Strategies to Grow and Scale [Video]”
The entire point of marketing is to tell your target market that you exist so they can choose your products or services. If you want to be good at getting the message out to the right people, you’ll need to evaluate on a regular basis how it is that you spread the word about your products and services.