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Category: Book Review

BOOK REVIEW: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

ABOUT THE BOOK (from Amazon): New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even… Read more BOOK REVIEW: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

BOOK REVIEW: Platform by Michael Hyatt

 ABOUT THE BOOK (from Amazon): Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently… Read more BOOK REVIEW: Platform by Michael Hyatt

BOOK REVIEW: The Smashwords Book Marketing Guide by Mark Coker

ABOUT THE BOOK (from Amazon): Learn how to market any book. This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results. The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books. MY REVIEW: The Kindle format of this book is free. … Read more BOOK REVIEW: The Smashwords Book Marketing Guide by Mark Coker