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Category: Book Review

BOOK REVIEW: What the Plus! by Guy Kawasaki

ABOUT THE BOOK (from Amazon): Learn how to master Google+—the world’s fastest-growing social-media service Attract followers. Engage enchanting people. Promote your brand.  The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers. MY REVIEW: I have been on Google+ since 2011 but I hadn’t really understood Google+…until now.  Although I… Read more BOOK REVIEW: What the Plus! by Guy Kawasaki

BOOK REVIEW: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

ABOUT THE BOOK (from Amazon): New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even… Read more BOOK REVIEW: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk