What type of social media sharer are you?

The beauty of social networking is that, just like in real life, online we all have different personalities and levels of interest/interaction.  Combine that with the different “atmosphere” of each social media platform and you get a world of different opinions about what to share and how to share it.  Below are six main typesContinue reading “What type of social media sharer are you?”

Interview with Social Media Marketing Expert: Mark Oestreicher with The Youth Cartel

Every Monday I post an interview with a social media marketing expert. My blog focuses on using social media to promote books (particularly self-published books), and I believe authors can really learn a lot about successful social networking by following the experts. This week we meet Mark Oestreicher with The Youth Cartel.  MarkO, as I’ve calledContinue reading “Interview with Social Media Marketing Expert: Mark Oestreicher with The Youth Cartel”

A Few Things More Important Than Marketing Your Book

No matter what you do to promote your book, the most important factor is the book itself.  Great writing and well-planned marketing go hand-in-hand.  If your book is full of grammatical errors or has a weak plot, all the marketing in the world can only take the book so far.  Similarly, an amazing, bestseller-quality bookContinue reading “A Few Things More Important Than Marketing Your Book”