What is Social Media?

According to Wikipedia, social media is “media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.”  Social media is shared through social networking sites, where users come together and create friendships (two-sided, i.e. Facebook) or fan-based relationships (one-sided, i.e. Twitter).  Users share information with one another and have control overContinue reading “What is Social Media?”

Excellence in Book Trailers – Self-Publishing Book Promotion

What better time than after the Golden Globe Awards to feature excellence in film – Book Trailers, that is.  The following video won the 2010 Moby Award for “Best Performance by an Author”: Head Case by Dennis Cass I can’t help but giggle every time I watch this video.  Having worked with hundreds of publishedContinue reading “Excellence in Book Trailers – Self-Publishing Book Promotion”

Creating a Facebook Page to Promote Your Book, 5 Easy Steps

This post was originally published in 2011. Due to its popularity, I have updated it on June 4, 2015 and again on April 22, 2022. Given that the number of active users on Facebook is now nearly 1.5 billion, most likely you already have a Facebook account, along with your neighbor, your grandma and your college roommate.  WithContinue reading “Creating a Facebook Page to Promote Your Book, 5 Easy Steps”