How to Create Engaging Book Trailers on TikTok

Book Trailers on TikTok

TikTok isn’t just for dance moves; it’s an incredible platform to engage readers with book trailers! But how can you create these tantalizing, scroll-stopping videos? I’ve got your back! Here’s a step-by-step guide, sprinkled with personal insights and actionable tips. And don’t miss the link to my course, Marketing Your Book on TikTok, for a deep dive!

1. Know Your Audience & Platform

TikTok is dynamic and youthful. Understand what resonates with your readers and how TikTok’s ecosystem works.

2. Craft the Perfect Storyline

Your trailer needs a mini-narrative. Outline your book’s essence without giving everything away.

3. Choose the Right Visuals & Music

Visuals should represent your genre. Music needs to fit the mood. TikTok has a vast library, so explore and experiment.

4. Write Compelling Captions & CTAs

Don’t overlook captions. They guide the viewer. Include a CTA (Call to Action), like “Link in bio for more!”

5. Embrace TikTok Tools & Effects

TikTok offers plenty of editing tools. Enhance your trailer with transitions, effects, and filters.

6. Consider Collaboration

Collaborate with influencers or other authors. It can boost your reach and add a fresh perspective.

7. Engage with Your Viewers

Reply to comments. Engage with your viewers. Build that community.

8. Analyze & Iterate

Track performance. Learn what works and doesn’t. Iterate and evolve.

Common Mistakes to Avoid

  • Being Too Salesy: This is not a commercial. Be creative and genuine.
  • Ignoring Engagement: Don’t just post and ghost. Stay active.
  • Overcomplicating Things: Keep it simple and aligned with your book’s theme.

Ready to Dive Deeper?

If you’re serious about leveraging TikTok for your book marketing, don’t miss my in-depth course, Marketing Your Book on TikTok. I’ve packed it with strategies, examples, and personal insights to help you succeed!


Creating engaging book trailers on TikTok can be fun and rewarding. With the right approach, creativity, and a pinch of patience, you can intrigue readers and grow your author brand. So go ahead, give it a try, and let’s rock the TikTok world, one book trailer at a time! 🎥📖

Published by Kelly Schuknecht

Kelly Schuknecht is a marketer with a background in the publishing industry. She is passionate about all things related to books and loves helping authors navigate the world of social media for book promotion. She recently launched the course Marketing Your Book on TikTok.

Leave a Reply

%d bloggers like this: