Have you ever been fascinated by the world of social media, with all its potential to reach readers and spread your literary magic? You’re not alone! But it’s not all a smooth ride. Today, we’re diving into the dos and don’ts of author branding on social media, with a special spotlight on TikTok.
1. DO: Understand Your Audience
This is where it all starts. Who’s your target reader? What do they love, and what do they loathe? Research, observe, and immerse yourself in their world.
- TikTok Tip: Use hashtags relevant to your genre or subject matter to find and engage your ideal audience.
2. DON’T: Spread Yourself Too Thin
Every platform has its unique flavor, and TikTok is no exception. Focus on what works for you. You don’t have to be everywhere!
- TikTok Tip: Start small, observe trends, and grow gradually. Authenticity wins over quantity.
3. DO: Be Consistent
Consistency is key to building a solid brand. Your posts, images, and messages should all align with your author’s voice.
- TikTok Tip: Regular, engaging videos aligned with your book’s theme will keep followers coming back.
4. DON’T: Over-Promote
Nothing turns off followers like a never-ending sales pitch. Be genuine, share your passion, and the sales will follow naturally.
- TikTok Tip: Share snippets of your writing process, life, or funny book-related content. Keep it fun!
5. DO: Engage with Your Followers
Engagement builds community. Reply to comments, ask questions, and show appreciation to your followers.
- TikTok Tip: Host live Q&A sessions or challenges to get your audience involved.
6. DON’T: Ignore Negative Comments
It’s tough to receive negative feedback, but ignoring it won’t make it go away. Address it with grace.
- TikTok Tip: Respond respectfully, or use humor to defuse the situation. Stay classy!
7. DO: Collaborate with Others
Collaboration can widen your reach. Partner with other authors or creators to cross-promote.
- TikTok Tip: Duet with fellow authors or readers. Share the love!
8. DON’T: Forget Your Branding Guidelines
Your online presence should reflect your author brand consistently across platforms.
- TikTok Tip: From your profile picture to video themes, keep it cohesive.
9. DO: Measure Your Success
Track your growth, engagement rates, and learn from them.
- TikTok Tip: TikTok Analytics provides insights into your account’s growth and content performance.
10. DON’T: Lose Your Unique Voice
Your voice is your brand. Stay true to it.
- TikTok Tip: Your authenticity is your power. Embrace it.
Building an author brand on social media, particularly author branding on TikTok, can feel overwhelming. But with patience, consistency, and a touch of creativity, you’ll find your groove.
Feel free to grab my free book marketing template to help you on your journey.