The Dos and Don’ts of Author Branding on TikTok

Author Branding on TikTok

Have you ever been fascinated by the world of social media, with all its potential to reach readers and spread your literary magic? You’re not alone! But it’s not all a smooth ride. Today, we’re diving into the dos and don’ts of author branding on social media, with a special spotlight on TikTok.

1. DO: Understand Your Audience

This is where it all starts. Who’s your target reader? What do they love, and what do they loathe? Research, observe, and immerse yourself in their world.

  • TikTok Tip: Use hashtags relevant to your genre or subject matter to find and engage your ideal audience.

2. DON’T: Spread Yourself Too Thin

Every platform has its unique flavor, and TikTok is no exception. Focus on what works for you. You don’t have to be everywhere!

  • TikTok Tip: Start small, observe trends, and grow gradually. Authenticity wins over quantity.

3. DO: Be Consistent

Consistency is key to building a solid brand. Your posts, images, and messages should all align with your author’s voice.

  • TikTok Tip: Regular, engaging videos aligned with your book’s theme will keep followers coming back.

4. DON’T: Over-Promote

Nothing turns off followers like a never-ending sales pitch. Be genuine, share your passion, and the sales will follow naturally.

  • TikTok Tip: Share snippets of your writing process, life, or funny book-related content. Keep it fun!

5. DO: Engage with Your Followers

Engagement builds community. Reply to comments, ask questions, and show appreciation to your followers.

  • TikTok Tip: Host live Q&A sessions or challenges to get your audience involved.

6. DON’T: Ignore Negative Comments

It’s tough to receive negative feedback, but ignoring it won’t make it go away. Address it with grace.

  • TikTok Tip: Respond respectfully, or use humor to defuse the situation. Stay classy!

7. DO: Collaborate with Others

Collaboration can widen your reach. Partner with other authors or creators to cross-promote.

  • TikTok Tip: Duet with fellow authors or readers. Share the love!

8. DON’T: Forget Your Branding Guidelines

Your online presence should reflect your author brand consistently across platforms.

  • TikTok Tip: From your profile picture to video themes, keep it cohesive.

9. DO: Measure Your Success

Track your growth, engagement rates, and learn from them.

  • TikTok Tip: TikTok Analytics provides insights into your account’s growth and content performance.

10. DON’T: Lose Your Unique Voice

Your voice is your brand. Stay true to it.

  • TikTok Tip: Your authenticity is your power. Embrace it.

Final Thoughts

Building an author brand on social media, particularly author branding on TikTok, can feel overwhelming. But with patience, consistency, and a touch of creativity, you’ll find your groove.

Feel free to grab my free book marketing template to help you on your journey.

Published by Kelly Schuknecht

Kelly Schuknecht is a marketer with a background in the publishing industry. She is passionate about all things related to books and loves helping authors navigate the world of social media for book promotion. She recently launched the course Marketing Your Book on TikTok.

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