Building an Audience Before Your Book Is Published: A Comprehensive Guide

How to Build an Audience Before Your Book Is Published

As an author, you know the importance of having an audience eager to get their hands on your next work. But the question is, how can you build that audience even before your book is published? And once it’s out there, how can you make sure it gets noticed?

We’re going to tackle these questions and more, providing you with a roadmap for pre-publication audience-building, highlighting pitfalls to avoid when publishing, and outlining strategies to get your book noticed. Plus, I’ll share a link to a free book marketing template to help you create a robust marketing plan.

What to Do Before Publishing a Book

Build Your Online Presence

Before publishing, it’s crucial to establish an online presence. This can include an author website, a blog, and profiles on social media platforms. Your online platforms are where you share updates about your work, interact with readers, and showcase your unique voice and perspective. Consider starting a blog where you can discuss topics related to your upcoming book, share insights into your writing process, or offer tips and advice to fellow authors.

Create a Mailing List

A mailing list is one of the most effective tools for audience-building. This allows you to keep your audience updated on your progress, share exclusive content, and build anticipation for your book’s release. A sign-up form on your website can help grow your list.

Leverage Social Media

Being active on social media can help you connect with potential readers, fellow authors, and influencers in your genre. Regularly post engaging content, interact with your audience, and consider teasers or giveaways to build buzz around your upcoming book.

What Not to Do When Publishing a Book

Neglecting Your Audience

Never forget: your readers are the reason you’re able to do what you love. It’s important to engage with them, respond to their comments and messages, and show appreciation for their support. Ignoring your audience is one of the biggest mistakes you can make as an author.

Rushing the Process

While it’s exciting to get your book into the hands of readers, rushing the publication process can lead to mistakes. Ensure your book is thoroughly edited, professionally formatted, and has a high-quality cover design.

Skipping Marketing

Even the best books can go unnoticed without proper marketing. This includes both pre-launch and post-launch marketing. To help you navigate this complex process, I’ve created a simple, free Book Marketing Plan Template to guide you.

How to Get Your Book Noticed

Book Reviews

Positive reviews can significantly boost your book’s visibility. Consider giving out advance reader copies (ARCs) in exchange for honest reviews. Reach out to book bloggers and influencers in your genre who might be interested in reviewing your book.


Connect with other authors, attend literary events (virtual or in-person), and join online writing communities. Networking can open up opportunities for collaborations, cross-promotions, and increased exposure.

Media Outreach

Send out press releases to media outlets, get interviewed on podcasts or local radio shows, or write guest posts for popular blogs in your genre. Publishing a book is an exciting journey, and with the right approach, you can build an audience that’s eagerly anticipating your next work. Avoid common pitfalls and employ effective strategies to get your book the attention it deserves. And remember, you don’t have to do this alone. Use my free Book Marketing Plan Template to help guide you along the way.

Published by Kelly Schuknecht

Kelly Schuknecht is a marketer with a background in the publishing industry. She is passionate about all things related to books and loves helping authors navigate the world of social media for book promotion. She recently launched the course Marketing Your Book on TikTok.

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