About The Marketing Starter (from Amazon):
The Marketing Starter reveals how marketers can harness the superpowers of an entrepreneur to be more savvy and make a career of helping start-ups, scale-ups, and hyper-growth businesses get their marketing programs started. It provides an actionable template to hit the ground running in any marketing role and provides an ‘ah-ha’ moment for executive leaders who are looking to find scrappy marketers to drive the business forward.
Whether you’re in B2B or B2C, technology or construction, the book will lend you a fresh entrepreneurial perspective that will shake up the way you do marketing and offer some insightful tips to get you started as soon as you start reading. Tim’s insights and witty marketing approach will teach you:
- How to harness the power of the entrepreneur mindset for success
- New ways to overcome challenges when starting any new marketing role
- Tips and hacks on building marketing programs from scratch
- How to build communication and team-building skills
- To uncover what to look in a marketing game changer for when building your team
My Video Book Review:
Welcome to another video book review. This week we are looking at The Marketing Starter by Tim Hines.
Tim reached out to me and asked me to review this book, and I’m glad I did. A lot of times in marketing, you think of a marketer, you think of somebody who fits in some sort of bucket—a designer, an SEO specialist, a social media specialist, maybe operations. What Tim Hines calls “the marketing starter” is the first thing I’ve ever heard that very accurately describes what I’ve done in marketing.
I’m gonna read you a quote from the book:
Starter marketing isn’t a marketing specialization. It’s a mindset that compiles a little bit of knowhow from all the marketing career tracks into one wonderful approach that can get any marketing program off the ground. A marketing starter needs to know just enough from each key form of marketing to build successful marketing programs and manage intelligent teams with the right amount of humility to lean on their internal experts to champion their individual initiatives.
So a marketing starter is that person that can come in and see what needs to be done and build out those systems and processes, develop the team, and make the marketing happen within the company. They’re not necessarily specialized in any one area as far as design or SEO or whatever that looks like, but they can see the overall picture and put those pieces together to build a really functional, efficient department.
I think this book would be most helpful to somebody early in their career, especially if they aren’t specialized. So, somebody who’s trying to figure out who they are in the marketing world and kind of what roles they should be looking for. It might help them better understand themselves and shape how they present themselves or even determine what kind of jobs they apply for.
I also think it might be helpful for some business owners who are thinking it’s time to hire somebody, bring somebody in for marketing, but they don’t know what to look for. I often have business owners reach out to me and ask me that: What do I need? I need somebody in marketing. What, what should I be looking for? Right? And this is what you should be looking for—the marketing starter.
If you’re at that stage where you don’t have anyone in marketing at your company, you’ve been doing the marketing, but you need somebody to take things over or maybe have a couple people doing small tasks for you, but you’re looking to really step up the marketing in your company, a marketing starter is exactly what you should be looking for.
If you are a marketing person kind of early in your career, just kind of determining your path and kind of where you wanna go, especially if you’re not specialized, and kind of looking at what jobs you might be interested in, I think this book would be helpful to you. And also if you’re a business owner who is looking into bringing somebody on to do some marketing in your company, and you’re not really sure what to look for, I would recommend this book because I think it will be helpful.
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