It’s Meet the Author Monday! Each week we meet a new author and get to know a little about them, their writing process, publishing experience, and tips for other writers. Today we’re talking to Tim Hines, author of The Marketing Starter: How an Entrepreneurial Spirit Will Make You a More Savvy Marketer.
About Tim Hines:
Tim, a.k.a. The Marketing Starter, is an author, podcast show host, keynote speaker, and consultant who shows people how to harness the power of the entrepreneurial spirit to excel in all that they do.
Tim specializes in developing omni-channel marketing programs within the tech industry and partnering with startups to get their dreams off the ground. With nearly 20 years of experience, Tim has developed strategic marketing initiatives with a multitude of clients including Dialpad, Tribune Media, Ticketmaster, and the CIA.
The Marketing Starter reveals how marketers can harness the superpowers of an entrepreneur to be more savvy and make a career of helping start-ups, scale-ups, and hyper-growth businesses get their marketing programs started. It provides an actionable template to hit the ground running in any marketing role and provides an ‘ah-ha’ moment for executive leaders who are looking to find scrappy marketers to drive the business forward.
Whether you’re in B2B or B2C, technology or construction, the book will lend you a fresh entrepreneurial perspective that will shake up the way you do marketing and offer some insightful tips to get you started as soon as you start reading. Tim’s insights and witty marketing approach will teach you:
- How to harness the power of the entrepreneur mindset for success
- New ways to overcome challenges when starting any new marketing role
- Tips and hacks on building marketing programs from scratch
- How to build communication and team-building skills
- To uncover what to look in a marketing game changer for when building your team
Let’s get started starting!
Author Interview with Tim Hines:
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- Does writing energize or exhaust you?
A little bit of both. It comes in waves to me. Sometimes I think of great idea and get energized then jam on writing. Sometimes it can seem cumbersome and daunting.
- What are common traps for aspiring writers?
If you don’t set weekly word goals, it can be easy to fall off track.
- Does a big ego help or hurt writers?
Both. It can help because it may be a good drive to help get your idea out. It can hurt because it can be a big ego check if your book doesnt sell as well as you thought.
- What other authors are you friends with, and how do they help you become a better writer?
Tim Ash, Catherine Brown, Mark Shaeffer. They are all fantastic and energetic business people who are extremely motivating.
- How long on average does it take you to write a book?
I’m only one in, but the writing took about a year and the editing, formatting, design, and publishing took about a year as well.
- How long have you been writing?
I’ve been writing since 2010 in blog form, but this was my first time writing a full book. Marketers are writers by trade, so we’re always writing!
- On a typical day, how much time do you spend writing?
- Where can readers purchase your books?
On Amazon at https://amzn.to/3tPPMaN
- Where can readers find out more about you and your books?
- Tell us about the process for coming up with the cover.
I hired a designer friend of mine and gave her some inspiration from other cool business and marketing books I liked. She really only had one directive, to NOT use orange. While I like organge, it is way overused in the marketing field.
- What was your dream job when you were younger?
- Have you ever been on any sports teams? If so, what sport?
I am a HUGE Chicago sports fan and follow all the teams except for the White Sox. I wrote about the Cubs in my book.
- If you could only have one season, what would it be?
Fall. Cool crisp air, pumpkins and apple cider donuts!
- What’s your favorite spot to visit in your own country? And what makes it so special to you?
The Chicago lakeshore and view of the skyline simply never gets old.