BOOK REVIEW: Overcoming Awkward
by Monica Parkin
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ABOUT THE BOOK (from Amazon):
Some people are electrified by the idea of networking events, cold-calling, and dazzling total strangers with their winsome smiles, intriguing conversation, and charming personalities. But for introverts, meeting and talking to new people is like watching a horror movie where they are the star! So what is an entrepreneur or sales professional to do if he or she happens to also be an introvert? In this groundbreaking work from a bona fide introvert master marketer, you will learn actionable strategies to create connections, build relationships, and establish loyal, repeat customers who are thrilled to refer you to everyone they know.
You will learn:
- effective social media marketing,
- how to sow seeds for organic growth,
- how to win over angry clients,
- how to expand your comfort zone,
- the value of expert mentorship,
and so much more! This is the definitive guide you’ve been waiting for. Gone is the advice to introverts that they must learn to take on a persona that is light years away from who they really are. You will finally be free to just be you and will discover that your vibe attracts your tribe.
Monica Parkin is a licensed mortgage broker and successful serial entrepreneur. She is an award-winning international speaker and the host of the “Juggling Without Balls” Podcast. She is also a self-professed introvert and crazy goat lady who lives on a small farm with an assortment of furry creatures. She loves to hear feedback from readers and looks forward to opportunities to speak on topics that empower others to feel more connected, confident, and successful.
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I thought Overcoming Awkward was a great book. If I could change anything about it, though, it would be the title. Although the subtitle—The Introvert’s Guide to Networking, Marketing, and Sales—is closer to what the book is about, it’s not just for introverts. If the title How to Win Friends and Influence People wasn’t already taken, a fitting title for this book might be How to Win Friends, Influence People, and Succeed in Sales.
The author, Monica Parkin, is a licensed mortgage broker. She became a successful business woman because she knows how to treat people and how to network, even when it didn’t originally come naturally to her. Her book is a guide that covers all the basics around networking, relationship building, social media marketing, and how all of these can lead to increased sales by simply putting yourself out there, being a decent person, and seeing things through your client’s perspective.
If you are an entrepreneur, a business owner, or in sales, I recommend this book. It’s a quick read.