VIDEO BOOK REVIEW: Influencer by Brittany Hennessy


About Influencer (from Amazon):

If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .

As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to:

*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge

Plus tips on:

*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors

Whether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics. She’ll show you how to elevate your profile, embrace your edge, and make money–all while doing what you love.

My Video Book Review:



Welcome to my video book review. Today, we are looking at Influencer by Brittany Hennessy.

I was super excited to read this book. As a marketer I am always fascinated by influencers. Any platform you look at, you will find an influencer who has this seemingly natural ability to attract an audience. Not just not audience, but to attract a following of people who want to see everything they’re doing and they can be in any industry.

So BookTok, for example, I am on TikToK and love watching BookTok videos. So people in the reading community. And there are some BookTokers who I’ve started to follow, who I want to read every book they talk about. They just do an amazing job of really getting my attention and just making me really excited about whatever they’re, whatever they’re reading, whatever they’re talking.

So I was excited about this book, but I was not …basically I was just disappointed in it. The, the subtitle is building your personal brand in the age of social media. So I thought there’d be more to the content of the book about like just more about influencers and how, how they do what they do.

And really, it felt to me more like Brittany, the author works with influencers and this is more of like her sales tool for her business, which is fine, just not what I was expecting.

I did read one review for the book before I got it that after reading it, I understood a little bit better. So the review was…the review said, “The entire book is about women in the influencer market. If you are a female, this may be an empowering book, but as a male, I find it useless.” Well, so I read that as like, oh, it’s, you know, so it’s about women influencers. Like that didn’t really seem like a negative thing, but really, I think really what that reviewer was getting to is that the author works primarily with influencers in like fashion, beauty, those types of industries which does not encompass all influencers.

The word influencer is defined in Wikipedia as a “form of social media marketing involving endorsements and product placement from influencers, people in organizations who have purported expert level of knowledge or social influence in their field.” So it’s not specific to beauty, fashion, makeup, whatever. And an influencer is more than what is covered in this book.

I did give it three and a half stars. I think that if you are interested in…if you are an influencer or interested in becoming an influencer, if that’s kind of a path of interest to you, it’s worth reading, it’s worth having, it’s just knowing kind of the caveat. What she’s really, who she’s really talking to, what she’s really covering in the book. I don’t think the synopsis of the book really captures that accurately

Bottom line, I don’t really recommend it, but maybe for the right people.

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Published by Kelly Schuknecht

Kelly Schuknecht is a marketer with a background in the publishing industry. She is passionate about all things related to books and loves helping authors navigate the world of social media for book promotion. She recently launched the course Marketing Your Book on TikTok.

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