VIDEO BOOK REVIEW: A.L.I.E.N. Thinking by Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade

ALIEN Thinking

About A.L.I.E.N. Thinking (from Amazon):

How do people come up with truly original ideas? The answer is to think outside the box—way outside.

For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.

These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.

Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.


My Video Book Review:

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VIDEO TRANSCRIPT:

Welcome back to my video book review. It’s been a little while since I have done a video book review, I have finished a few books recently, so I just need to get caught up.

So today we are talking about A.L.I.E.N. Thinking. A.L.I.E.N. stands for Attention, Levitation, Imagination, Experimentation, and Navigation.

I almost finished this book. I got to page…I think about 200 out of 250. And I finally just called it.

I love the idea of this book. So how do people come up with truly creative ideas?

This book came recommended by one of the leadership book clubs that I belong to. And so I just trusted that it would be a good book. It’s sounded like a good book. But it was just incredibly boring.

There was there’s three authors. They tell a lot of stories about people who are creative thinkers you know, business endeavors that did well. And, and also kind of examples of things that didn’t go well. It was really interesting, but like, just so dry and boring.

I just felt like I was reading for the sake of reading and not actually absorbing things and learning something. And not really taking anything away. I just was so bored. So after 200 pages, I finally just decided to say, you know what, I’m going to move on to something that I enjoy. And this is not that book for me.

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Published by Kelly Schuknecht

Kelly Schuknecht is a marketing director with a background in the publishing industry and a passion for all things related to books. She blogs about book marketing because she loves helping authors navigate the world of social media to discover new ways to promote and sell their books. If you're looking for something good to read, you can find Kelly's top picks here: www.kellyschuknecht.com/book-faves.

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