BOOK REVIEW: Influencer
by Brittany Hennessy
ABOUT THE BOOK (from Amazon):
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
Plus tips on:
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors
Whether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
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To be fair, I would give this book 3.5 ⭐️
As a marketer, I am always fascinated by influencers and their ability to draw an audience no matter what their platform or niche.
Before I ordered this book, I had read some of the negative reviews. For example:
The entire book is about women in the influencer market. If you are a female, this may be an empowering book, but as a male, I find it useless.
That didn’t stop me from ordering the book because it didn’t actually seem like a negative thing. However, what this reviewer missed was that it isn’t about male vs. female. The book is focused on beauty and fashion influencers. And yes, the author is speaking primarily to women (she even warns about that in the beginning), but that’s because that is primarily who does the influencing in those markets.
But the word “influencer” is not limited to these niches. Wikipedia defines influencer marketing as “a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.”
People can be influencers in all different kinds of genres, even accounting. But this book is not talking to anyone in any other industries.
If you’re an influencer in another niche, you might find some of the information in the book helpful. But I wouldn’t recommend reading it unless you are specifically interested in beauty, fashion, or something closely related.