About Building a StoryBrand (from Amazon):
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:
- The seven universal story points all humans respond to;
- The real reason customers make purchases;
- How to simplify a brand message so people understand it; and
- How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
My Video Book Review:
It’s video book review time again, and this week we were looking at Building a StoryBrand by Donald Miller. I had actually read this book a few years ago, but I had listened to the audiobook version of it. And when I signed up for a marketing course, a few months ago, it was recommended that we read this book kind of on the side of the course to understand the concepts. And I was like, oh yeah, yeah, I’ve read that before. And then as it would come up in conversation, I just kept thinking, I don’t remember that. I don’t remember really the detail of the book.
And that’s because I had listened to the audiobook version. I hadn’t really sat down and studied it. Donald Miller, what he teaches is basically building a StoryBrand Brand Script is what he calls it. And there’s seven questions that he kind of walks you through. So each has a chapter you go through and he walks you through kind of the thought process of that question or that kind of a part of your brand script.
So my marketing team decided to read this book together. And that was really an amazing exercise for us. We built a course at the end of last year for CPA firm owners. And we decided to focus specifically on that course as the product that we were marketing as we were reading this book.
So it helped us you know, we read the book, took our notes and then we came together and kind of talked through the brand script. And it was just, it was great for us. It was so great to help us dial in our marketing messaging. There were times where we came, you know, some of the questions we had similar responses.
And then there was some questions where we had very different perspectives on the question. And we came with different responses and that led to really productive conversations for us, which, like I said, it helped us dial in our marketing messaging. So it was it was just a fantastic exercise for us.
I recommend, so I recommend this book if you … if you are marketing anything, this book is worth reading. It is just really, it really, really helps you focus on your messaging, focus on, you know, every part of the customer experience or the client experience. If you work with a team, I would recommend reading it together if you can get your team to read it together, because that was a really, really great experience for us. If you can get them to read it, I recommend that for sure. But like I said, if you’re marketing anything it’s worth reading, I don’t recommend the audiobook version just because for me, I couldn’t, I couldn’t focus on it in that in that way.
But when I sat down with the actual book and wrote out my responses to the questions and, you know, took notes and thought through it, that was much more helpful for me. So check it out.