BOOK REVIEW: Who Not How by Dan Sullivan (with Dr. Benjamin Hardy)

by Dan Sullivan (with Dr. Benjamin Hardy)


ABOUT THE BOOK (from Amazon):

Have you ever had a new idea or a goal that excites you… but not enough time to execute it? What about a goal you really want to accomplish…but can’t because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn’t that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)?

When we want something done, we’ve been trained to ask ourselves: “How can I do this?” Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: “Who can do this for me?”

This may seem simple. And it is. But don’t let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom.

This book will teach you how to make this essential paradigm-shift so you can:

  • Build a successful business effectively while not killing yourself
  • Immediately free-up 1,000+ hours of work that you shouldn’t be doing anyway
  • Bypass the typical scarcity and decline of aging and other societal norms
  • Increase your vision in all areas of life and build teams of WHOs to support you in that vision
  • Never be limited in your goals and ambitions again
  • Expand your abundance of wealth, innovation, relationships, and joy
  • Build a life where everything you do is your choice–how you spend your time, how much money you make, the quality of your relationships, and the type of work you do

Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.


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Although this book is intended more for entrepreneurs and business owners, it is probably relevant to most people.

The other day one of the members of my reading group was talking about how crazy busy he is at work—how co-workers often reach out to him for help and how he wants to help them but it takes up so much time. He is not the owner of the business, but he is deeply committed to his work and probably struggles with boundaries. Also, he probably thinks he is the only one who can do the things he does (and he may not be empowered to delegate work to other people). All of that said, the conversation made me think about how often I hear this from people—I’m swamped at work, I have so much to do, I’m working 12-15 hours a day. If you find yourself saying these things, you may need “whos” to help you with your “hows.”

Dr. Benjamin Hardy, Dan Sullivan’s “who” for writing this book, does a great job of telling stories throughout the book that illustrate the point that seeking out “whos” in our life is imperative if we want to grow. Even if you don’t own a business, but you want to grow personally, you need to be able to spend your time on the things that matter.

In chapter 2, the authors provide a worksheet (or “Impact Filter”) to use for thinking through any goal or project you’re working on, honing in on the vision, and determining how a “who” can help you.

I recommend this book if you are a business owner, entrepreneur, manager, or if you just want to work on freeing up time in your life by delegating more and building relationships.

Quotes from Who Not How:

“You are rewarded in life by the results you produce, not the effort and time you put in.” – Dan Sullivan, #WhoNotHow

“If you have enough money to solve a problem, you don’t have a problem.” – Dan Sullivan, #WhoNotHow

Published by Kelly Schuknecht

Kelly Schuknecht is a marketer with a background in the publishing industry. She is passionate about all things related to books and loves helping authors navigate the world of social media for book promotion. She recently launched the course Marketing Your Book on TikTok.

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