Tease Viewers With Your Book Synopsis

Book Teaser Videos

There are so many ways you can tease viewers with your book synopsis. I’ve seen authors tease their synopsis in 1-2 sentences or many more.

I recommend researching other authors on TikTok to see how they do this. This will help inspire you. Make a list of ideas for your own book.

Here are three fantastic examples of this type of video on TikTok to get you started:

  1. The single question teaser:

With her face on the screen, TikTok user @brookekfox displays the text:

“Ever get hitched in Vegas to a Cowboy on a date?”

Then she grabs a copy of the book (Hitching the Cowboy by Kennedy Fox) and shows that on the screen with the words:

“Find out how it went…”

She then opens the book and zooms in to the text to give the readers an excerpt to read (if they want to pause the video to be able to read it. She flips through the pages of the book and shows the cover again with a list of where the book is available.

At the time of this writing this video has over 2K views.


  1. The “fake out” full synopsis teaser:

With her face on the screen, TikTok user @jenevarosebooks displays the following text in separate clips:

“I found out my husband is cheating on me”

“We met at a party in college…”

“And we’ve been married for 10 years.”

“I’ve done everything for him. But I guess everything wasn’t enough.”

“I got the call while I as working that he had been arrested.”

“I work as a defense attorney.”

“His mistress was found dead in our lake house.”

“He’s the main suspect.”

“And now I’m going to defend him.”

“Because I still love him.”

At this point she switches the camera to show the book (The Perfect Marriage by Jeneva Rose) dropping onto a blanket or rug, and displays the following text:

“Okay, that’s my bestselling book which has been optioned to be developed into a film or limited tv series”

What I love about this one is the author makes the viewer believe that this is her actual story. If they don’t know who she is, they get hooked on the drama. They watch, shocked by the intimate details she’s revealing about herself on social media, until the reveal at the end.

At the time of this writing this video has 4.5M views!


  1. The “fake out” three-sentence teaser:

With her face on the screen, TikTok user @fionalucasauthor displays the following text in separate clips:

“My husband died three years ago.”

“I missed him so much on New Year’s Eve that I called his phone just to hear his voicemail message.”

“Much to my surprise, someone answered!”

Then she puts her hand up and, using the Green Screen Hand effect, shows the cover of her book, The Last Goodbye by Fiona Lucas.

Similar to the last example, Fiona draws the viewer in to her dramatic story and then reveals that it’s really the plot of her book.

At the time of this writing this video has 12.9K views.

For more tips, see this post on 19 ways to promote a book on TikTok.

Published by Kelly Schuknecht

Kelly Schuknecht is a marketing director with a background in the publishing industry and a passion for all things related to books. She blogs about book marketing because she loves helping authors navigate the world of social media to discover new ways to promote and sell their books. If you're looking for something good to read, you can find Kelly's top picks here: www.kellyschuknecht.com/book-faves.

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