I recently had the opportunity to tag along with Stephen Pope in his presentation to accounting firm owners on How to grow revenue with strategic video marketing:
In this webinar, Stephen breaks down how to think through, plan and execute a strategic video marketing plan for your firm. We’ll start by talking through how to leverage your time, money, and effort to get the best result. Including how to select what type of video you might produce. How to record it, some basic equipment to purchase, how to produce it, and then making sure people ACTUALLY see it. We need potential clients to walk away with those “aha” moments, and saying, “WOW, I’m glad I saw this,” so that they share it with their network!
Although the presentation was given to CPA firm owners, the lessons are applicable to anyone interested in video marketing.
Stephen specifically focuses on the following learning objectives:
- Understand the benefits of video marketing
- Learn the technical requirements for video recording
- Learn how to create and efficiently implement a video marketing strategy
Want to learn more about video marketing strategy? Watch the video here:
If you’d like to learn more about Stephen Pope, visit his website: https://sgplabs.com/