BOOK REVIEW: Building a StoryBrand
by Donald Miller
ABOUT THE BOOK (from Amazon):
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:
- The seven universal story points all humans respond to;
- The real reason customers make purchases;
- How to simplify a brand message so people understand it; and
- How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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When I signed up for a video marketing course a few months ago, it was recommended that we read Building a StoryBrand in addition to taking the course. I had already read this book a few years ago, but I had listened to the audiobook version. Every time it came up in conversation, I realized I really couldn’t remember much of what I had “read” before.
My marketing team decided we wanted to read a book together, so we picked this one. I thought it would be a good chance for me to refresh my memory on it, and I purchased a physical copy this time. I am really glad we picked this book!
My team built a course for CPA firm owners a few months ago. We chose to focus on that course as we read through the book. We each took our own notes then came together to build our StoryBrand BrandScript. This was an amazing exercise for us! As we discussed our notes around the 7 BrandScript questions, we shared similar responses in some areas. Where our responses differed led to some really productive conversations that are enabling us to dial in our marketing messaging.
The concepts Miller teaches are very simple yet incredibly challenging at the same time. As Steve Wolgemuth said in this book The Crucial 12, “Succinctness is difficult and requires a lot of thought.”
If you’re marketing anything, you have to read this book. And if you’re on a marketing team, I highly recommend reading it as a team and discussing what you learn so you can apply it together. Personally, I look forward to seeing how the BrandScript rolls out in our marketing materials at Summit CPA Group!