COVID-19 has forced most of us to get over our fear of (or reluctance around) being on video.
I have been fortunate to be able to work from home for almost 14 years now. When I first started working from home, meetings over video wasn’t even a thing. But over the last few years, video meetings were becoming much more common. In my company, every meeting happens over video, so personally I was already very used to it, but I’ve noticed that for people in companies where video wasn’t the norm, it is becoming so now as most of the country (world!) has had to work from home (and remain productive) over the last few months.
I’m excited about this evolving trend with video because being on video truly helps people connect with you in a different way than they would over the phone or simply audio (i.e. a podcast recording).
I made a conscious effort to focus on video last year with my team at Summit CPA Group. We built out our YouTube channel, we launched a monthly video webinar, and we started posting video snippets on social media. Through our efforts we were able to see a significant impact on our numbers (leads, views, engagements, sales, etc.).
Now I want to challenge you to think about how implementing a video marketing strategy might help elevate you personally and/or professionally. No matter what your industry, video can help you grow your audience and, ultimately, increase your revenue.
Although I’m very used to seeing my face on video on a daily basis, I’m typically only meeting one-on-one or in small groups. When I have a larger audience, such as presenting in a webinar, it can produce a lot more anxiety for me and a greater need for mental preparation. I know a lot of people are like me where it doesn’t feel natural to present via video. It can be uncomfortable but, as you’ve probably noticed on social media, those who do it really stand out.
Here are 10 tips for mastering your video presentation skills:
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- Create an outline. You may be able to hit the record button and rattle off your thoughts in a coherent way (or at least think you can), but in order to ensure that your message is conveyed clearly, organize your outline. Make sure you know what you want your audience to think / feel / do after your presentation. [IMPORTANT NOTE: Don’t script your message. People will be able to tell that you are reading. Instead, write down simple bullet points for what you want to cover.]
- Prepare your space. Set aside time before you plan to record (or go live if you’re doing live video) to get your equipment ready (camera, headset, lighting, etc.). Turn off notifications on your devices so you don’t get distracted or have any background noises. The more prepared you are, the more confident you will be.
- Prepare your mind. Your mindset will affect your energy in your video. Sit quietly for a few moments before you hit record. Take a few breaths. Clear your mind.
- Smile when you talk. Your energy matters. Make sure the energy you exude is positive and friendly. This will make all the difference for your audience.
- Focus on your audience, not yourself. What are you offering your audience? What are they going to get out of your presentation? Nobody cares about any of the things you’re insecure about (except you). Keep your focus on your audience and your message.
- Engage with your audience. If you’re doing a live presentation, pay attention to the comments or questions that come in so you can engage with the audience in real-time. If you’re pre-recording a video to share, be sure to follow up on audience comments and questions after you publish it.
- Ask your audience questions. Along the lines of engaging your audience, think of ways you can encourage their engagement by asking them questions. If you’re doing live video, ask your audience two questions to get them talking. Ask them to share their takeaways at the end of the session (or in the comments of a pre-recorded video).
- Listen to your audience. Paying attention to the questions that come up not only helps you ensure the audience walks away with valuable information, but it can also help you develop even better content for your audience in the future. The more you listen, the more in tune you’ll become with your audience’s needs and pain points so you can develop content that speaks directly to them.
- Don’t focus on the numbers. More than likely, if you’re new to creating video content, you’ll be starting small. Don’t let that discourage you. Present yourself as if you’re a $1M speaker. Act as if your audience is HUGE. Treat everyone in your audience as if they are special (even if there’s only 3 of them).
- Be consistent and have fun! Recording yourself on video can be stressful, but enjoy the process. You may not knock it out of the park your first time (or maybe you will!), but the more you do, the more comfortable you’ll become. Posting consistently will help build your audience and engagement over time. And when you’re enjoying what you’re doing, your audience will enjoy you all the more.
Those are my 10 tips! Are you ready to kick start your video marketing strategy?