Answer to Reader Question: Facebook Pages for Authors

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I recently received the following question from one of my readers:

I am helping my 80 year old dad create a facebook page for his book.

He has been asked by his agent to create facebook promotions to help attract a publisher and I am not quite sure whether to set up a facebook page as Author or set up the page as the title of the book.

I apologise in advance if this is a silly question but in looking up reference facebook pages it is quite mixed.

What would you recommend as the best strategy?

Here was my response:

Hey there!

Thanks for reaching out!

Typically I recommend setting up a Facebook Page as an author, especially if there will be more than one book. Even if there will only be one book, people will typically search on social media for an author’s name rather than the title of a book. Also, your dad will want to use the platform to connect with people, and people will feel more connected with a person rather than a book.

In some cases, a Page for the book might make more sense, depending on the genre.

I hope that helps!


DISCUSSION: I’d love to hear opinions from authors in the comments section below. What has been your experience? Did you set up a Facebook Page as the author or as the book? What do you like about it? What has worked well? What do you wish you’d done differently?


Need help creating your Facebook page? Follow the five simple steps in this post: Creating a Facebook Page to Promote Your Book, 5 Easy Steps

Published by Kelly Schuknecht

Kelly Schuknecht is a marketing director with a background in the publishing industry and a passion for all things related to books. She blogs about book marketing because she loves helping authors navigate the world of social media to discover new ways to promote and sell their books. If you're looking for something good to read, you can find Kelly's top picks here: www.kellyschuknecht.com/book-faves.

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