Marketing Strategies to Grow and Scale [Video]

Last week I had a chance to tag along in Stephen Pope’s presentation to accounting firm owners on Marketing Strategies to Grow and Scale Your Practice:

Leverage your knowledge and expertise to drive business growth through thought leadership and content marketing. We will walk you through how to stand out and build a trusted brand. You will discover the strategy and techniques necessary to efficiently distribute content that creates awareness, expands your reach online, and generates demand for your services.

Although the presentation was given to CPA firm owners, the lessons are applicable to anyone marketing a business, service or product.

Stephen specifically focuses on the following learning objectives:

  • Gain a better understanding of how content marketing and thought leadership works.
  • Get clarity on what type of content you can produce that will attract ideal clients.
  • Learn how social media and LinkedIn can help you generate revenue.
  • Discover how to think through and get started on your own content strategy.

Want to learn more about LinkedIn marketing and generating inbound leads (people reaching out to work with you)? Watch the video here:

If you’d like to learn more about Stephen Pope, visit his website: https://sgplabs.com/

Published by Kelly Schuknecht

Kelly Schuknecht is a marketing director with a background in the publishing industry and a passion for all things related to books. She blogs about book marketing because she loves helping authors navigate the world of social media to discover new ways to promote and sell their books. If you're looking for something good to read, you can find Kelly's top picks here: www.kellyschuknecht.com/book-faves.

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