When you hear this word, what’s the first thing that comes to your mind?
Sometimes, the word is synonymous to instant gratification and being self-absorbed. It’s really quite a negative connotation.
The thing is, Millennials are actually voracious readers. Believe it or not, they spend more time reading than any other generation.
80% of US adults aged 18-29 years old have admitted to reading a book in any format over the past year. The average Millennial also claims to read 5 books a year.
Additionally, studies show that this particular generation uses public libraries the most, more than Gen Xers, Baby Boomers, and the Silent generation. It’s pretty clear that Millenials are winners in the reading game.
Other surprising facts about Millennial reading habits include:
- They prefer reading news than watching it on TV
- They love to research and read about things that pique their interests
- Contrary to popular opinion, they still prefer print books to digital ones
(Click the image above to view the Infographic)