How to add an email subscription function to Blogger (Blogspot)

One of the features I have appreciated on WordPress is the email subscription “widget” (which you can see on the right side under the search box).  This function allows readers to subscribe to my blog and receive new posts via email.  My book review blog, which has been hosted on Blogger since 2010, has never had an email subscription option, but as I was thinking about how important this was, I decided it was time to figure out how to add it.

I figured it out, but also discovered that setting up an email subscription field in Blogger takes a little more work to set up than it did in WordPress.  If you use Blogger, though, and do not already have this set up, it may be worth the effort.  Allowing your visitors to subscribe to your blog keeps them engaged without having to come back and visit your page everyday to see if anything new has been posted.

Blogger’s version of a widget is called a “gadget.” Blogger provides instructions on how to set up an email subscription gadget here; however, I will walk you through the steps and what I learned when I set this up on my blog this week.

From within your Blogger account, click Layout in the lefthand menu.  Then click Add a Gadget. When the Add a Gadget pop up window appears, select HTML/JavaScript.

The Blogger instructions provide a code that you can copy and paste into the “Content” box of the new gadget you are setting up.  Do not enter anything into the Title box.

Before you click to save your new gadget, there are a few very important things you need to do in order for your feed to work properly:

1) Set up a feed in Feedburner.  Go to, enter your blog URL into the appropriate box and walk through the steps to set up your feed.

2) Activate the feed.  Once it is set up, click on the feed name to open the feed settings and then click the Publicize tab.  Click Email Subscriptions. At the bottom of the page, make sure the service is active (if not, click to activate it).

3) Set up the feed link in your gadget. In the Preview Subscription Link… box, there is a code that looks like this:

<a href=”;loc=en_US“>Subscribe to Read & Tell Reviews by Email</a>

Copy only the portion of that code between the quotation marks (shown in blue text above).  Keep in mind your exact link will be slightly different from mine.

Paste that link into the gadget to replace the portion of the code highlighted in blue on the Helplogger page (where you originally got the code).

4) Replace the name of the blog. Looking back at the original code you copied from Helplogger, there is one word (helplogger) in purple.  Replace this word with what you want it to say for your blog.  In my case, I replaced “helplogger” with “ReadAndTell.”

5) Save and test.  Save your gadget and then open your blog in another window.  Your new gadget should now appear on the page.  Test it by submitting your email address.  Follow the steps and then check your email.  You can make changes to the email language from within Feedburner.  You can change the location of your gadget from within Blogger.

Easy, right? Okay, it’s not that easy.  Blogger makes a lot of things easy, but this is not one of them.  Once you get through it, though, you will be offering your readers a great way to receive instant notification of your new posts.


About Kelly Schuknecht

Kelly Schuknecht works in publishing and book marketing. As an avid reader and blogger, Kelly posts book reviews at Read & Tell Reviews ( and writes about book marketing and social media here.
This entry was posted in Uncategorized. Bookmark the permalink.

32 Responses to How to add an email subscription function to Blogger (Blogspot)

  1. Rochelle says:

    Thank you! Worked the first time.

  2. Thank you. this imstructions were very helpful. I’m a dinosaur for this kind of things and it work perfectly at first try.

  3. Zaman Khan says:

    Wow! I like this creative box collection which look awesome and creative. Superb post.

  4. hey i already tried this but its not working for me. i am a content writer in Hindi. i i have a technical special ccna hindi blog. please find the details. and you also search in Google “kratine technologies”

  5. R.E. Durbin says:

    I tried everything, but it doesn’t show up. 😦 I’ve looked at the bottom of the page, the sides, the top, but I can’t see it.


  6. I cannot get this to work. The subscription box shows up and I’m able to subscribe to my own blog with one of my emails. BUT – when I post a new update to my blog my email is not notified. This is so frustrating. Am I just not waiting long enough for the email notification of a new post to show up? I’ve waited hours and still nothing. Any suggestions? Thank you!

  7. Regan says:

    Explained in a very informative and detailed way. I got it working in the first try. Thank you for the awesome post. Cheers

  8. kentinada says:

    I get a message when I try to subscribe saying “The feed does not have subscriptions by email enabled” but I followed all the instructions. Ideas?

  9. kentinada says:

    Fixed it. What ever you defined as your feed address must by input in step 4 in the instructions above.

  10. Rao says:

    Hi Kelly,

    Are your email subscribers still getting notifications? I just tried setting this up and I’m not getting any notifications myself when I update my blog. I read about how this has been an intermittent problem with feedburner. Sigh.


  11. Funny Photos says:

    Thanks a lot for this tutorial. Its really helpful.

  12. Allya Lynn says:

    Easy! Thanks a lot. 🙂

  13. Peter Booth says:

    Excellent description! Thank you.
    I’m having a problem though and thought maybe you could help….
    I’m setting up an email option for my wife’s blog. I followed your steps and then tested it with my own email address (NOT my wife’s). Boom! Worked perfect. Then I showed her how it was set up and I had her add her own email address so that she could see what subscribers were receiving. She made a quick test post and *I* received a notification, but she did not. Hmmmm…. Waited 5 minutes, still nothing. Checked SPAM folder. Nothing. So I added another email address I own and made a test post. Again, my first email account, got a notification, but my wife did not and my second account did not. Any idea what’s happening? I went into feedburner and deactivated/reactivated the email addresses that weren’t working. That had no effect.


  14. SHARON L HENEGAR says:

    I just wanted to add one more thank you to this list. Don’t think I could have done it without you!

  15. Really nice information for the starters also.

    Kindly visit:

  16. Juice says:

    Ahh this is great but I’m still having trouble with it 😦 Help!

  17. Ansh says:

    thnks for sharing this feedburner related important article. Its really helpful.

  18. Taiwo says:

    Thanks a lot, was able to fix my issue thanks to you…

  19. kenji h says:

    Thanks for sharing.
    Below article help me fix my issue because of those references picture attached

  20. says:

    Hi there, I desire to subscribe for this weblog to get hottest updates, so where can i do it please

  21. jemes says:

    thanks for sharing this valuable article.

  22. GodThemes says:

    Nice template design. Which template your are using?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s