Jon Krakauer is well-known for his writings about adventure, wilderness, the outdoors and particularly mountain climbing. A number of his non-fiction books have become bestsellers, including Into the Wild, Into Thin Air, and Under the Banner of Heaven.
Krakauer’s Instagram account, which he named “krakauernotwriting,” is very impressive. Although he may not be writing when he’s doing the things he’s posting on Instagram, every one of his posts is subtle and well-crafted promotion of Krakauer himself, his brand and his books.
His photos range from climbers in Alaska to a horse in Iceland to splitboarding in Rocky Mountain National Park. They tell the story of his mountaineering adventures as well as the research he does for his articles and books. With over 17,000 followers on Instagram, it is clear that Krakauer knows how to engage his target audience.
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