ABOUT THE BOOK (from Amazon):
Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes:
- proven strategies
- easy-to-replicate formulas
- practical tips
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed―and win big!―in an increasingly noisy world.
I have been a fan of Michael Hyatt for many years, so I already knew before reading this book that I was going to enjoy it. Every time I visit his blog (www.michaelhyatt.com), I get sucked in and want to read post after post after post. He writes on topics like productivity, leadership, social media and personal development, and every post is inspirational in some way.
When I think of a “platform,” I think of a comprehensive presentation of a person or brand, particularly online, that is constantly growing and adapting. When I think of Michael Hyatt, two things typically come to mind: blogging and Twitter. Not surprisingly, those were the two biggest themes in this book. He does talk about Facebook, which he admits that he doesn’t really like, and some other things, but I felt the book could have been a little more comprehensive.
Despite that minor critique, this book is a must read for anyone who blogs or wants to develop their online platform in order to promote a particular product, service or message of some sort.