The argument against connecting your social media accounts

In the following recent posts I’ve talked about connecting your social accounts:

Connecting Twitter and Facebook
Connecting Your Blog with Twitter
Connecting YouTube with Twitter
Connecting Twitter and LinkedIn

Now that you know how to do this, I’m going to give you another perspective and you’ll have to decide what makes sense for you.  Many people who are active across multiple social media platforms choose to connect their accounts and auto-post from one to another.  There are also those “experts” who believe that auto-posting and connecting accounts makes the interactions impersonal.

I believe that it isn’t simply “one size fits all” when it comes to social media.  What works for one person or company may not work for you.  If you are a beginner, I recommend connecting accounts (at first) and as you get more comfortable you can start modifying those connections and your interactions within the different platforms.  Until then, connecting your accounts might help you get over the fear of these new networks and focus on creating the content that is necessary to build your followers.

DISCUSSION: To connect or not to connect – what are your thoughts?

Published by Kelly Schuknecht

Kelly Schuknecht is a marketing director with a background in the publishing industry and a passion for all things related to books. She blogs about book marketing because she loves helping authors navigate the world of social media to discover new ways to promote and sell their books. If you're looking for something good to read, you can find Kelly's top picks here: www.kellyschuknecht.com/book-faves.

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