The Power of Connecting with Your Readers

On Fridays I post on the Self Publishing Advisor blog.  Today’s post may be applicable to those of you who have published a book and wonder about thanking reviewers.  Here it is:


What do you do when you receive a good review for your book?  Do you thank the reviewer?

Authors often ask me if this is something they should do.  Most reviewers don’t write reviews for anything in return, so they wouldn’t be surprised by not receiving a review.  However, if you really appreciated their review and want to take them by surprise, thank them.

I recently reviewed Blue Boy by Rakesh Satyal.  Just like the other 40 or so books I have reviewed on Amazon, I didn’t expect any thank you or acknowledgement from the author.  But to my surprise, a few days later, I received this message on my Facebook account:

Was I surprised?  Absolutely!  The personal thank you from the author made me feel a connection with him.  I’m glad I read the book and I’m glad I wrote a review.  If Satyal publishes another book someday, you can be sure I will read and review it!  That is the power of connecting with your readers.

DISCUSSION: What are some ways you have connected with your reviewers through social media?

Published by Kelly Schuknecht

Kelly Schuknecht is a marketing director with a background in the publishing industry and a passion for all things related to books. She blogs about book marketing because she loves helping authors navigate the world of social media to discover new ways to promote and sell their books. If you're looking for something good to read, you can find Kelly's top picks here:

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