A lot of startups will make pretty-shiny websites and spend a lot of time writing out their articles, blogging, guest posting, issuing press releases….but they don’t know how to get the full SEO value out of it.
This means they’re doing all the work, but not getting the full benefit.
They would be PRIME candidates to read the SEO Copywriting eBook by Ian Lurie (he’s been doing online marketing for 13 years….that’s before Google was even BORN).
Some stuff you’ll learn in the book:
- Plain language and understandable explanations about why and how search engines review your writing
- The six rules for successful SEO copywriting
- Guidelines for writing headlines that will attract both search engines and readers
- Rules for writing good link text
- How to create highly relevant ‘clusters’ of content on your site
So the FIVE DOLLAR QUESTION IS: Is this useful to you?
If you already write copy it is….because now you can write (and bill) your clients for SEO-purposed copy.
If you have a website, you better BELIEVE this is useful information (unless you absolutely hate getting better search engine rankings).
If you work on your company’s website….knowing what to write is important, but knowing HOW to write it is crucial for SEO rankings.
If you want to understand how to get the full SEO value out of your online writing, checkout the SEO Copywriting eBook….it’s being offered at a discount price of only $5 for TODAY ONLY, so get it while it’s hot!
To purchase a copy visit http://appsumo.com/seo-copywriting-book-promo/
I’ve got 5 copies to give away to the first 5 people who comment on this post OR who tweet the following message before midnight EST tonight (6/9):
SEO Copywriting (ebook) by Ian Lurie just $5 until midnight EST. http://t.co/KdGHJE6 (cc: @appsumo @KellySchuknecht)
11 thoughts on “SEO Copywriting – Ebook by Ian Lurie”
I follow pretty much everything Ian releases – it’s ridiculous not to. Like you said, he’s been doing Internet marketing since before Google. When a guy like that dumps his brain into a blog, a product, or even on Twitter, it’s smart to listen. 😀
Hi Robert! — Since you read everything by Ian, did you still want me to send you a copy? I’m happy to; just want to make sure. Thanks for the comment! 🙂
Hi Kelly! This is, literally, the one thing he’s published that I haven’t read. I used to subscribe to his Fat-Free Guide to SEO (back when he had a subscription service for $7 per month), and I’ve read a few other SEO guides, so I never bought this particular ebook. I’ve read Conversation Marketing a few times. 🙂
I’d love a copy of this. It’ll complete the puzzle, so to speak. 🙂
Excited to receive a personal message from Kelly reminding me on the importance of SEO. A foundational skill of the online world. Excited to learn more about it!
SEO copywriting is something I’m doing quite a lot of these days. I’d love to hear some of Ian’s advice from the eBook!
Sean — I just sent you a copy via email, but I’m not sure if the email address you entered was right…it looked weird. Let me know if you don’t get. ~Kelly
This book sounds interesting!
But am I still qualified to receive a copy of the ebook? Thank you 🙂
Yes, you are! I just sent it to you now.
I completely agree that one can’t undermine the usage of special copy for SEO. I always wished there was a guide that I could read, and now there is one out!
PS: I just noticed that I wrote the 5th comment 🙂
Hi Gagan — I am sending it to you now. Thanks! ~Kelly
I was getting started to read about SEO for my blog. This ebook popped on appsumo.
Am I still eligible for the free ebook ?