Recap of the Science of Timing Webinar by Dan Zarrella

This week I attended the Science of Timing webinar by HubSpot Social Media Scientist, Dan Zarrella (@DanZarrella).  I had never attended a webinar by Dan Zarrella before, and I found it very informative.  I would certainly attend another webinar done by him any time!  Here are a few things I learned from this particular webinar:

Twitter

Don’t be afraid to tweet too much.  People who tweet 22 times per day have the most followers.

TAKEAWAY: Tweet more.  Tweets sent late in the day and week are the most retweetable.

Facebook

80% of US companies block Facebook at work.  Pages that post every other day have the most “likes.”

TAKEAWAY: Weekends are best for Facebook sharing. Don’t crowd your content.

Email

Your emails are getting more attention early in the morning and on the weekends.  You want to offer your highest value deals to your subscribers within the first few days.

TAKEAWAY: Experiment with emailing on the weekends.  Send email very early in the morning.

Blogging

Generally, people tend to read blogs early in the morning.  Page views take a dip on the weekends.  Comments spike over the weekend.

TAKEAWAY:  Blog more.  Blog early in the morning for links.  Blog on the weekends for comments.

Did you attend the Science of Timing webinar?  What did you learn?

Published by Kelly Schuknecht

Kelly Schuknecht is a marketing director with a background in the publishing industry and a passion for all things related to books. She blogs about book marketing because she loves helping authors navigate the world of social media to discover new ways to promote and sell their books. If you're looking for something good to read, you can find Kelly's top picks here: www.kellyschuknecht.com/book-faves.

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