Recap of the Science of Timing Webinar by Dan Zarrella

This week I attended the Science of Timing webinar by HubSpot Social Media Scientist, Dan Zarrella (@DanZarrella).  I had never attended a webinar by Dan Zarrella before, and I found it very informative.  I would certainly attend another webinar done by him any time!  Here are a few things I learned from this particular webinar:


Don’t be afraid to tweet too much.  People who tweet 22 times per day have the most followers.

TAKEAWAY: Tweet more.  Tweets sent late in the day and week are the most retweetable.


80% of US companies block Facebook at work.  Pages that post every other day have the most “likes.”

TAKEAWAY: Weekends are best for Facebook sharing. Don’t crowd your content.


Your emails are getting more attention early in the morning and on the weekends.  You want to offer your highest value deals to your subscribers within the first few days.

TAKEAWAY: Experiment with emailing on the weekends.  Send email very early in the morning.


Generally, people tend to read blogs early in the morning.  Page views take a dip on the weekends.  Comments spike over the weekend.

TAKEAWAY:  Blog more.  Blog early in the morning for links.  Blog on the weekends for comments.

Did you attend the Science of Timing webinar?  What did you learn?

Published by Kelly Schuknecht

Kelly Schuknecht is a marketer with a background in the publishing industry. She is passionate about all things related to books and loves helping authors navigate the world of social media for book promotion. She recently launched the course Marketing Your Book on TikTok.

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