Using LinkedIn Groups for Networking

You can find a group for almost any professional endeavor on LinkedIn.  The groups you belong to on LinkedIn show up on your profile page for everyone to see.  Simply belonging to groups is a good way to show what topics are important to you and what communities you associate with.  Many people, though, belong to groups on LinkedIn but do not take full advantage of this resource for networking and marketing purposes.

Here are five LinkedIn group examples authors can use to network:

  • Children’s Books – a group which encourages networking between individuals, publishers, companies, distributors, and other entities dealing with children’s books.
  • Science Fiction readers, writers, collectors and artists – a group for people who want to share their passion for Science Fiction in all its fashions and formats, with over 200 discussion topics.
  • Christian Ministry & Church Leadership – facilitated by worship.com, this group is for worship leaders, pastors, evangelists, musicians, writers, authors, speakers, students, lay leaders, ministers, and others in church or para-church organizations who are committed to progressive ministry rooted in the historical Christian faith.
  • Writing Mafia – a group for writers, editors, and other writing professionals.
  • Linked:HR – a group for managers, corporate recruiters, headhunters, trainers, HR service providers or consultants.  It is the largest HR Group on LinkedIn and the most active when it comes to Group “Discussions.”

As a member of a group, you can participate in group discussions, answer questions and get updates on group activities.  Other group members who see your posts will be able to easily access your LinkedIn profile where you are promoting your book.  “Top Influencers” for the week are featured on each group page, so if you are interacting frequently, you can get additional exposure.

What LinkedIn groups do you belong to?

Published by Kelly Schuknecht

Kelly Schuknecht is a marketing director with a background in the publishing industry and a passion for all things related to books. She blogs about book marketing because she loves helping authors navigate the world of social media to discover new ways to promote and sell their books. If you're looking for something good to read, you can find Kelly's top picks here: www.kellyschuknecht.com/book-faves.

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